Since Social Innovation Summit 2021 was a big hit, I was brought back on to lead the visual design of the summit for a second year. This time, we were transitioning back to in person hybrid experiences and so the challenge included marrying virtual and physical design.
Key Contributions:
Creative Strategy: Developed the visual identity, including logos, branding guides, and event collateral.
Project Management: Oversaw the design process, ensuring on-time delivery of all creative assets. Vendor Procurement & Management
Cross-Team Collaboration: Partnered with event organizers, marketing teams, and vendors for seamless execution.
Asset Production: Managed the creation of Event Branding, Web Graphics, Signage, Broadcast Graphics, Social Media, Program Book, Email Design, Print Collateral
Project Management: Oversaw the design process, ensuring on-time delivery of all creative assets. Vendor Procurement & Management
Cross-Team Collaboration: Partnered with event organizers, marketing teams, and vendors for seamless execution.
Asset Production: Managed the creation of Event Branding, Web Graphics, Signage, Broadcast Graphics, Social Media, Program Book, Email Design, Print Collateral
Result: We created a seamless and visually stunning experience between virtual and physical, upholding our position as a leader in the corporate events space.
Creative Management, Production Design: Sanjida Ahmed
Creative Director: Sarah Clapp
Social Speaker Teasers
Designed social graphics to promote event speakers and increase registration and also allow speakers to enage their own followers.
Day 1 Theme Speaker Graphics
Crafted a bold and dynamic visual system for speaker sessions, combining vibrant gradients, modern typography, and sleek iconography to evoke innovation and forward-thinking solutions. The design emphasized energy, collaboration, and progress—mirroring the event’s mission to drive social impact through transformative ideas.
Email Guide Thumbnails
Stage Design
I worked closely with the Creative Director and a Vendor to design the physical stage and lighting for the main conference hall.
Day 2 Theme Physical Signage
Developed on-brand event signage for high-traffic areas, ensuring clear navigation and strong visual impact.
Sales Presentation
Digital Program
Email Design
