Fruitfuls Launch Amazon A+ Content
Project: Launch of Welch’s Fruitfuls fruit bars.
Challenge: Stand out in a competitive market with fruit-forward, natural appeal. Showcase the product's texture and natural benefits in an engaging, informative way.
Audience: Health-conscious consumers. Millenials, Gen Z, Young parents.
My Role: Managed digital asset development, coordinated with marketing/design teams, and led the feedback process.
Execution: Concepted, designed and delivered engaging Amazon A+ content aligned with the brand identity.
Project Management, Design: Sanjida Ahmed
Creative Director: Katherine Orsomando
Creative Director: Katherine Orsomando
Additional Digital Launches
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Juicefuls Launch Amazon A+ Content
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