Fruitfuls Launch Amazon A+ Content
Art Direction, Design: SANJIDA AHMED
Creative Director: KATHERINE ORSOMANDO
Situation: We were preparing for the big launch of our new product line, Fruitfuls fruit bars. My goal was to design digital launch content that would stay true to the product and set us apart from the competition.
I collaborated with brand managers to understand the marketing goals and messaging for this product line, focusing on its fruit-forward and natural attributes. After researching other brands in the same category and gaining a deep understanding of our new line, I strategically designed content that highlighted the product's fruit-forward appeal, texture, and natural benefits in an educational yet engaging manner.
RESULT: The final content was unique and unlike anything we've seen online, featuring bold, informative, and fun elements using a mix of our outstanding photography assets and stock photos. The marketing team was thrilled with the outcome, and it is currently en route to launch.
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