Gordon Ramsay Shipper/Rack Display
Design: SANJIDA AHMED
Creative Director: KATHERINE ORSOMANDO
Situation: The Marketing Team had a shoot with Gordon Ramsay the following week and needed a branded Welch's Fruit Snacks Rack Display designed and ready to print in under 24 hours.
I worked closely with the Creative Director and Marketing Director to refresh our existing rack design to one that married Welch's branding with an iron kitchen feel, while also highlighting Gordon as our Chief Fruit Officer + tagline "Get the one with whole fruit. Get Welch's".
RESULT: Within a day, I was able to land on this design that all stakeholders were really happy with. We were ready to print and ship to the shoot destination with ample time. Launch was a success!
