December + January Campaign
Situation: Due to a sudden flooding of our office & studio, in addition to creative budget cuts, we had to pivot to self produced photography and graphic design based solutions for December & Holiday assets.
Since I had experience with photographing people, I volunteered to shoot the products myself. Working with the Brand Marketing Director, I concepted the shoot, including moodboard and shot list, sourced studio & props, and organized logistics. On-set with the Brand Marketing Director, I acted as Art Director & Photographer. During post, I selected final shots and worked with our Intern to retouch.
In celebration of the holiday season, we infused our winter campaign with a visually warmer touch, accentuating the delightful essence of skincare and the joyous art of giving.
RESULT: Being resourceful and able to think quickly on our feet, we were abe to produce beautiful photography assets to use across brand site and marketing that impressed the entire team, fully supported our sales conversions, and saved us thousands in production costs.
Brand Marketing Director: Natasha Rosenfeld
Art Director: Sanjida Ahmed
Photography: Sanjida Ahmed
Design: Anne Nowell, Whitney Chen, Esra Kara
Creative lead, ideated and executed both Cybermonth and December/January campaigns. Worked in tangent with Brand Marketing, directed photoshoots, oversaw three designers, reported to Brand Marketing Director.
