Project: A Soko Glam winter holiday refresh and renewal campaign celebrating the season of giving through visually warm, inviting photography.
Key Challenges & Solutions: Our studio had recently suffered a flood, leaving us without a working space or budget for a photographer. I took initiative by sourcing an external studio, coordinating product logistics, and managing the entire shoot from start to finish. Stepping into the photographer role, I directed product styling, lighting, and composition to bring the creative vision to life while staying within budget.
Results: Delivered all assets ahead of schedule, supporting a successful holiday marketing push with minimal budget and resource constraints.
My Role: Creative Project Manager, Art Director, Photographer (Photoshoot & Asset Development)
Brand Marketing Director: Natasha Rosenfeld
Retouching: Whitney Chen
Marketing Design: Anne Nowell, Whitney Chen, Esra Kara
Campaign Hero Visuals: Website Banners & Thumbnails
